![]() We hope that t his article has inspired some strategies surrounding Mid -Autumn Festival. With a simple call to action such as “Follow us on WeChat for your chance to win”, your brand can use this occasion to increase your online following. Make sure to also remember that this is a very joyful holiday, so try to keep your messaging fun and cheerful. ![]() In fact, Mid-Autumn Festival is also known as Mooncake Festival! Sending some mooncakes is a wonderful way of maintaining your connections with your Chinese customers. Before you send them, take a picture and share it on your social platforms such as Weibo. You can also ask your clients to do the same once they’ve received them in their office, before they all get eaten!Īny holiday is a great opportunity for a special promotion or giveaway. Actively engage and reward your Chinese audience during Mid-Autumn Festival by offering a special prize. Mooncakes are a very important part of this celebration. Send your Chinese clients some mooncakes with your company logo on them (Xinyue) This lets your Chinese customers know that you’re thinking about them during this holiday.Ģ. The video below was created by Hennessy as part of their campaign to celebrate Mid-Autumn Festival. We understand that you might not have the time or budget to create something like this video campaign, so another simple idea is to post a family-inspired photo on WeChat. Your brand could create a video that highlights family reunion dinners or small parties among friends. This time of year focuses heavily on family gatherings. Create a Mid-Autumn Festival themed video (Xin) How to Celebrate with your Chinese clientele: 1. Marking the end of the autumn harvest, this holiday is usually celebrated with family gatherings, lanterns and mooncakes. It is the second most important festival in China after Chinese New Year and observed in many other Asian countries such as Singapore, Vietnam, Korea and Malaysia. Falling on September 21, it’s not too late to think about a specialized campaign. Our Chinese Marketing experts Xin, Xinyue and Stella have provided their advice on how to leverage this day to strengthen relationships with your Chinese clientele. Mid-Autumn Festival is arriving soon and a great opportunity to build a deeper connection with Chinese customers.
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